Welcome to the resource center for marketers in the new age of omnichannel
As the digital marketing landscape continually evolves into an intricate web of channels and strategies, the need for a cohesive, insightful resource is more critical than ever. Introducing “The Breakthrough,” a tech blog born out of a vision to provide digital marketers a centralized hub for navigating the multifaceted world of omnichannel marketing.
Goal
To create a first of its kind resource hub for omnichannel-minded marketers
Services
Creative, Direction, UX/UI Art Direction, Brand Strategy
We conducted market research, analyzing trends, emerging technologies, and the needs of our target audience. This enabled us to identify the pain points and opportunities within the market to ensure we built out The Breakthrough from that lens.
The decision to utilize a variety of content types was also strategic. We recognized that a one-dimensional approach wouldn’t suffice or cut through the clutter. By incorporating diverse content forms such as articles, curated posts, video content, statistics, and thought leadership, we aimed to cater to the various preferences of our audience.
All devices welcome
In my role as Creative Director, I advised and collaborated with my UX/UI designer, meticulously ideating wireframes and mockups. We envisioned a design that thrives across all devices, from desktop to mobile, carefully considering breakpoints to ensure a seamless user experience.
Establishing the visual language
Creating and documenting visual guidelines around this new brand was very important. It provided a compass to our creative tea and a reliable reference point for every design decision. It ensures that regardless of who was involved in the project, the design remains true to the brand and its vision.
Our efforts were expansive and ambitious, but we managed to turn this concept into reality within a few short months. Coordinating with a third-party agency, I oversaw the project’s development, effectively managing timelines and budgets while providing crucial guidance and feedback to ensure the final product mirrored our original design.
“The Breakthrough” stands as a testament to the power of collaboration and creativity. A hub where innovation meets knowledge, ushering digital marketers into an era of strategic prowess and unparalleled insights.