Brands want to convert consumer demand into an immediate purchase.
In 2021 alone, retail media ad spend exceeded $30 billion worldwide. Plus, with new ad formats gaining popularity, marketers have more channels than ever to choose from. It can be overwhelming.
In March of 2022, we designed an experiential, pop-up shop inspired conference dedicated to digital’s hottest ad channel: retail media. Held in the SoHo neighborhood of NYC, ShopAble provided marketers a chance to learn more about trends and how to better meet consumers at every shoppable moment.
Goal
To generate brand awareness and promotion around Skai's new conference and position ourselves as subject matter experts in the industry
Services
Creative Direction, Graphic Design, Branding, Asset Creation, Resource Allocation
Crafting a Seamless Experience
From logo creation, to promotional materials, to the day-of branding placements, my team designed nearly every asset for this conference. We emphasized balancing ShopAble and Skai brands to ensure that the industry professionals in attendance felt immersed in the pop-up shop experience, but left the conference with no question of who put on the event.
