Throughout my career, I’ve prided myself on being able to produce great work while leading and developing creatives in fast-paced and challenging environments.
I played a pivotal role in the success of a large corporate brand, contributing to 3X growth during my tenure. I’ve also navigated establishing industry best practices for a global creative team after a large scale rebrand. These unique experiences have given me the skills to inspire and motivate creatives, all while staying dedicated to company goals and the overall vision of a brand.
Click here to see my work experience.
Art Direction
Aside from creative direction, I bring a robust design background to the table. My expertise spans across digital and print media, large format signage, audio/video editing, and the sourcing freelance resources.
Brand Strategy
What sets us apart? How do we establish a distinctive presence in a saturated market? These are crucial questions I prioritize when strategizing a brand's positioning.
Team Management
For both large and small teams, I have experience growing, training, and developing designers and copywriters in fast-paced environments.
Project Management
Throughout my career, I've had to manage heavy workloads, often in resource-constrained environments. This experience taught me how to optimize team productivity and deliver exceptional outcomes despite resource constraints.
Campaign Development
I believe coming up with a great concept is a success, but the seasoned expertise lies in anticipating and orchestrating its scalability across diverse channels.
ROI-Centric Approach
While internal approval is fantastic, the true triumph lies in witnessing a project successfully meet its business goals. Evaluating a campaign post-launch to ensure it's hitting (and ideally surpassing) KPIs is crucial.
Awards
